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Marketing Innovation Certification


Marketing Innovation Certification | Junior Achievement

Marketing Innovation Certification, in partnership with Certification Partners

Certification overview

An industry-recognized measure of marketing competency

The Marketing Innovation Certification validates foundational and applied marketing knowledge and skills used by marketing specialists to develop ideas, analyze audiences and market needs, communicate value, and contribute to effective marketing solutions. The certification was developed by Junior Achievement with input from educators, employers, and industry professionals.

The credential is designed to provide a clear, industry-recognized measure of marketing competency and is earned by successfully passing the Marketing Innovation Certification Exam.

Use of Junior Achievement curriculum is not required to sit for or earn the Marketing Innovation Certification. Candidates may prepare independently or through any instructional program and remain eligible to take the examination and earn the credential.

The Marketing Innovation Certification expires five years after the date of receipt. Recipients must recertify to keep their certification active.

Certifying agency information

Certification Partners

The Marketing Innovation Certification is administered through a third-party certification process. Certification Partners scores and validates examination results and issues credentials to successful candidates. Completion of Junior Achievement curriculum is not required to take the certification examination.

Click here to learn more about the certification

Examination information

One exam. One credential.

Candidates earn the credential by passing the Marketing Innovation Certification Exam, a single proctored examination administered through Certification Partners.

Full exam objectives, the test blueprint, minimum performance levels, and registration information are available through Certification Partners.

Exam structure
One certification exam
Number of questions
60
Passing score
70%
Time limit
70Minutes
Credential validity
5Years
Learn more about the certification Exam Objectives PDF

Registering for the exam

Candidates access and register for the exam through Certification Partners.

Teachers enrolling a group of students should contact Junior Achievement of Florida Foundation for assistance with group registration.

Register for the exam

Proctoring requirements

  • The exam must be administered by a proctor.
  • Instructors may not proctor their own students.
  • Each proctor must complete and sign a proctor agreement before administering the exam.
  • Junior Achievement of Florida Foundation follows Florida Department of Education testing guidelines.
Register to proctor the exam

Why get certified

Marketing expertise builds trust and credibility

Marketing expertise helps build trust and credibility while providing the resources to make informed decisions in business. This credential recognizes the multi-faceted approaches to marketing and innovation, encompassing a wide range of platforms and techniques used to communicate a message.

Traditional print, radio, and television marketing has been enhanced by ever-growing digital marketing across social media, content platforms, and virtual techniques. The choice of marketing platforms and techniques depends on many factors, including target audience, budget, industry, and goals. This certification encourages candidates interested in the field to create and innovate through verbal, digital, and visual techniques that communicate ideas effectively.

Marketing Innovation Certification certificate. It reads: This certification verifies that [name] has successfully passed the requirements and has demonstrated mastery of the knowledge and skills associated with the Marketing Innovation Certification test. Test will need to be retaken and passed by [date] to retain this credential. Signed Jack Harris, CEO, Junior Achievement USA. This certificate is administered by the Junior Achievement of Florida Foundation and recognized by Junior Achievement USA.
The credential candidates earn

Industry endorsements

Backed by the employers who hire

Endorsing organizations: A-LIGN, Jabil, Orlando Economic Partnership, ReliaQuest, Hillsborough County Sheriff's Office, St. Petersburg Chamber of Commerce, TECO Tampa Electric, Seminole State College of Florida, St. Petersburg College, University of North Florida, University of South Florida, Alachua County Public Schools, Hillsborough County Public Schools, Pinellas County Schools, and the School District of Osceola County.

The certification is designed to accredit candidates who possess key skills related to marketing, including market research, branding, data analysis, graphic design, digital marketing, and solution design.

This certification is endorsed by 17 employers, post-secondary institutions, and professional organizations who have endorsed it for its relevance, value, and workforce alignment.

“As a Chamber of Commerce, we prioritize effective education that prepares our youth to be competent contributors to our local economy. Junior Achievement has consistently bridged classroom learning with essential workforce skills, making them the ideal organization to administer this certification. The Marketing Innovation certification would go a long way to prepare students with the skills needed to find success in marketing, business, and entrepreneurship. These skills are vital to the sustainability of the Tampa Bay region, as our highest growing sectors, like health care and professional services, depend on talent that have a strong understanding of these skills.”

Bob Rohrlack, DBA, CCE President & CEO, Tampa Bay Chamber of Commerce

“FKQ Advertising & Marketing values the Marketing Innovation certification from Junior Achievement for its focus on essential marketing skills such as product design, written communication, graphic design, and presentation delivery. As we navigate new strategies in digital spaces, these skills are crucial. We recognize Junior Achievement’s role in bridging classroom learning with professional expectations, making them an ideal partner. Our hiring teams at FKQ will eagerly welcome credential holders, appreciating the alignment of this certification with the skills needed in our industry. I wholeheartedly endorse this initiative on behalf of FKQ.”

Lisa Faller CEO, FKQ Advertising & Marketing

“I support Junior Achievement’s Marketing Innovation certification for the Master Credentials List. As a longtime Board member of Junior Achievement of Tampa Bay and CFO of the Americas for TD SYNNEX, I have seen how JA tailors innovative practices to meet business needs. This certification, focusing on emerging technologies and skills like creativity, innovation, analytics, and communication, aligns with our hiring needs at TD SYNNEX. We value candidates with this credential for roles in marketing and business, recognizing its importance in preparing students for real-world complexities.”

David Jordan CFO of the Americas, TD SYNNEX

Why Junior Achievement

A century of work and career readiness

For over a century, Junior Achievement has been recognized by business and educational institutions as a leader in work and career readiness education and development. JA’s proven learning experiences merge academic concepts with experiential learning to positively impact the skillsets and mindsets that result in greater competencies valued by employers.

With nearly 400,000 industry partners nationwide, businesses trust Junior Achievement as a workforce solutions provider. Industry partners provide nearly 175,000 business professional volunteers to support close to 4.5 million K–12 students across the country annually, helping prepare them for the world of work.

84%
of JA alumni surveyed say JA influenced their professional development
81%
say JA influenced their career path
80%
report their careers as “extremely satisfying”

Source: Ipsos research on JA alumni.

The Marketing Innovation Certification gives Florida high school students the opportunity to earn a qualified credential tied to a rapidly growing sector of the state’s workforce. Endorsed by more than twenty of Florida’s top employers, workforce development boards, post-secondary institutions, and public school districts, the certification verifies a candidate’s ability to demonstrate the critical hard and soft skills required of marketing professionals.

Contact

For more information about the Marketing Innovation Certification, please contact:

Lindsay Peña

Chief Academic Officer

Lindsay.Pena@ja.org

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