3DE Marketing Innovation Certification

Enabling students for success in high growth careers. Empowering students to lead choice-filled lives.

The Marketing Innovation Certification shall be awarded to students who demonstrate mastery of essential skills to develop, communicate, and lead innovative solution design. Developed in partnership with educators and industry leaders, and supported by more than 100 businesses in high demand fields, acquiring this certification verifies that an individual has demonstrated the knowledge and skills to compete for high growth careers.

The Marketing Innovation Certification aligns to 3DE’s competency-based case instruction and is reflective of the knowledge gained after 150 hours of associated coursework.

This certification requires completion of the Fundamentals of Marketing Innovation module as well as two of the three application modules listed below:
Generating a Marketable Idea
Creating a Business Plan
Marketing a Start-up
For more information on the Marketing Innovation Certification:

Phone: (813) 759-6500 ext. 1
Email: Stephie@hecedu.com
Website: JA Tampa Site

3DE Marketing Innovation Certification – 2023-2024

  • Earning the 3DE Marketing Innovation Certification
    • The 3DE Marketing Innovation Certification shall be awarded to students who demonstrate mastery (via successful completion of module exams) of the required three modules:
      • Fundamentals of Marketing Innovation (must be completed prior to other modules)
      • Completion of two of the three Marketing Innovation Application modules:
        • Generating a Marketing Idea
        • Creating a Business Plan
        • Launching a Marketing Start-up

 

  • 3DE Marketing Innovation Certification Specifics
    • The 3DE Marketing Innovation Certification addresses both foundational and functional knowledge and skills related to entrepreneurship and development of creative promotions
    • The certification is divided into three modules:
      • Part One: Fundamentals of Marketing Innovation Module
        • Addresses foundational skills and knowledge
        • This module is a pre-requisite for all Marketing Innovation Application modules
        • Exam Length: Sixty multiple-choice/true-false questions
        • Exam Timing: 90 minutes
        • Minimum Passing Grade: 70%
        • Occupational Skills and Knowledge/Topics Addressed (suggest using the 3DE case-methodology-based curriculum throughout this module):
          • Characteristics of Entrepreneurs
          • Innovation
          • Creativity & Innovation
            • Indicators of Creativity & Innovation
            • Generative Thinking
            • Experimentation with Ideas
            • 2×2 Matrix
            • Customer Persona Analysis
            • Design Thinking Process
            • Divergent Thinking
            • Brainstorming
            • Creating a Prototype
          • Critical & Analytical Thinking
            • Indicators of Critical & Analytical Thinking
            • Objective Analysis
            • Making Inferences
            • Decision Trees and Decision Making
            • Data Collection Process
            • Solution Viability
          • Cultural Agility
            • Interpersonal Skills
            • Stakeholder Awareness
            • Simple Survey
            • The Customer Experience
          • Effective Collaboration
            • Indicators of Effective Collaboration
            • Leadership
            • Promoting Resolution
            • Collaboration Maps
            • Cascading Goals
          • Engaging Communication
            • Indicators of Engaging Communication
            • Confidence
            • Communication Model
            • Steps to Branding
            • Non-Verbal Communication
            • Conventions of Language
          • Self Direction
            • Indicators of Self Direction
            • Goal Setting
            • Achievement Orientation
            • SMART Goals
            • SWOT Analysis
      • Part 2: Marketing Innovation Application Modules
        • Addresses applied skills and knowledge
        • Two of the three Marketing Innovation Application Modules must be completed to earn the Marketing Innovation Certification
        • Exam Length per Module: Thirty multiple-choice/true-false questions
        • Exam Timing per Module: 60 minutes
        • Minimum Passing Grade per Module: 70%
        • Module 1: Generating a Marketing Idea Module Occupational Skills and Knowledge/Topics Addressed (suggest using the 3DE case-methodology-based curriculum throughout this module):
          • The Design Thinking Process
            • Empathize
            • Define
            • Ideate
            • Prototype
            • Test
          • Originality of Thought
          • Sources of Start-Up Ideas
          • Vetting Start-Up Ideas
          • Data Collection by an Entrepreneur
          • Growth Plan
          • Management Team Profile
          • Market/Consumer Overview
          • Product/Service Overview
          • Bain’s Elements of Value Pyramid
          • Causes of Start-Up Failure
        • Module 2: Creating a Business Plan Module Occupational Skills and Knowledge/Topics Addressed (suggest using the 3DE case-methodology-based curriculum throughout this module):
          • Business Plan
            • Executive Summary
            • Market Needs Assessment
            • Operations and Management
            • Staffing Plan
          • Balance Sheet
          • Cash Flow Statement
          • Fixed Costs
          • Start-up Costs
          • Funding Sources
          • Competitive Analysis
          • Types of Competitive Advantage
          • Pricing
            • Producer Price
            • Penetration Pricing
            • Price Skimming
          • Profit Equation
          • Liquidation
          • Ethics
        • Module 3: Launching a Marketing Start-up Module Occupational Skills and Knowledge/Topics Addressed (suggest using the 3DE case-methodology-based curriculum throughout this module):
          • Vision Statements
          • Mission Statements
          • Strategic Focus Areas
          • Major Business Structural Roles
          • SMART Goals
          • PEST
          • Venture Capitalism
          • Start-up Capital and Costs
          • Funding
          • Supply Chain
          • Sources of Revenue
          • Accounting
          • Pricing
            • Producer Price
            • Penetration Pricing
            • Price Skimming
          • Sales Strategy
            • Promotion
            • Product Placement
          • Taxes
          • Record Keeping
          • Risk
          • Pivot vs. Persevere
          • Ethics
  • Administering the Marketing Innovation Certification Module Exams
    • Student Registration
      • The at each school will generate a spreadsheet of students within the 3DE model at their schools who are ready to take each module’s exam
      • The 3DE National Organization will provide each SL a list with generic My3DE usernames and passwords for the appropriate number of students in each school
      • The SL and teacher(s) at each school will work cooperatively to assign each student who will be taking a module exam a generic username and password from the list provided by the 3DE National Organization
    • Student Exam Administration
      • Students will first log into My3DE using the username and password provided by their teacher/SL for exam administration
      • Upon logging into My3DE, the student should navigate to the “waffle” icon toward the top right of the screen. Clicking on this icon will reveal a drop-down list containing the exam administration course, which the student should click to be directed to the exam administration course.
      • Upon entering the exam administration course, the student should select the correct module exam that they wish to take – or as directed by the teacher –during the exam session. This will begin the exam administration.
    • Proctoring
      • Marketing Innovation Certification Module Exams must be administered by a proctor
      • Instructors may not proctor their own students
      • Proctor agreements will be provided and must be completed/signed by each proctor prior to exam administration
      • Proctor agreements will be distributed, competed and collected through AssureSign
    • Though schools and exam proctors should take measures to prevent cheating during Marketing Innovation Certification Module Exams, several measures have been taken in exam design to prevent cheating:
      • Two different exam forms – forms A and B – are provided for each module exam
      • The exam delivery platform randomizes the order of questions received by each student on each module exam
      • The exam delivery platform randomizes the order of responses for each student on each question on each module exam
    • 3DE Marketing Innovation Certification Exam Accommodations
      • 3DE works to ensure that all students who wish to demonstrate mastery of Marketing Innovation skills and content should be provided with the opportunity to do so. As such, 3DE is committed to supporting all individuals with disabilities by providing appropriate access and accommodations.
      • Those wishing to request exam accommodations on the Marketing Innovation Certification Exam should do so in advance of the exam and provide enough time for 3DE to review these requests and, where appropriate, plan for their implementation.
      • Exam accommodations provided may include, but are not limited to:
        • Extended testing time
        • A separate testing location
        • A reader and/or scribe
      • 3DE is not responsible for accommodating exam candidates with language limitations that are not related to a documented disability. 3DE, while providing extended testing time where appropriate, is also not obligated to provide unlimited time for exam candidates to complete any of the Marketing Innovation Certification exams.
      • As disabilities vary from student to student, there is no one assessment accommodation that will meet the needs of all individuals with disabilities, so assessment accommodations are considered and implemented on an individual basis.
      • For additional information regarding accommodations for the Marketing Innovation Certification exams, please contact Stephie Holmquist. Information above.
 
  • Sample Practice Questions
    • Fundamentals of Marketing Innovation Module
      • What strategy might be used to generate multiple ideas quickly during the Ideate stage of the Design Thinking Process?
        • Brainstorming
        • Polling
        • Process of Elimination
        • Strategic Focus
      • When trying to improve the customer experience, what might a start-up business do after hearing feedback from customers?
        • Tell customers what they want to hear
        • Respond honestly to the feedback
        • Start selling new products to draw new customers
        • Conduct a survey of other customers
      • Creating an open and productive environment is one way to improve . . .
        • Self-Direction
        • Communication
        • Collaboration
        • Critical Thinking
    • Generating a Marketing Idea Module
      • What is the advantage of constant data collection during the launch of a start-up?
        • Allows the start-up to open more quickly
        • Ensures the continued availability of resources
        • Encourages ethical behavior
        • Informs progress and next steps
      • What tool helps an entrepreneur identify new opportunities and plan next steps for their start-up?
        • A growth plan
        • A strategic analysis
        • A management team profile
        • A market/consumer overview
      • Which of the following is an element of Bain’s Elements of Value Pyramid?
        • Foundational
        • Emotional
        • Life-changing
        • All of the above
    • Creating a Business Plan Module
      • What tool provides a snapshot of the financial standing of a start-up business?
        • Business Plan
        • Balance Sheet
        • Cash-Flow Statement
        • Customer Profile
      • Incorporating moral standards into a start-up’s mission statement may help to improve what aspect of operations?
        • Profitability
        • Customer Service
        • Ethical Behavior
        • Productivity
      • What type of funding can allow an entrepreneur to secure a specific amountg ofmoney that must be paid back over time with interest?
        • Crowdsourcing
        • Federal grants
        • Bank loans
        • Personal Assets
    • Launching a Marketing Start-up
      • Which element in a business plan explains the purpose of a startup?
        • Vision message
        • Strategic plan
        • Balance sheet
        • Mission statement
      • Calculating total expenses and expected revenue are key steps in what process?
        • Pricing
        • Marketing
        • Liquidation
        • Ideation
      • What is the term for a start-up cost that can be expected to change little over time?
        • Variable
        • Fixed
        • Standard
        • Hidden